Senior Marketing Manager

SourceDay is the #1 AI-driven supplier portal for manufacturing and distribution companies in North America. We are the only portal certified by leading ERP platforms like Epicor, Infor, Netsuite and Accumatica. Our solution leverages more than 10 years of supply chain improvement experience and our patent-pending technology eliminates supply chain risks associated with parts and materials delivery, labor, inventory costs, and supplier performance. 

We are looking to add a talented senior marketing manager to help guide and execute our go-to-market strategy. The ideal candidate will have a strong experience in content marketing and campaign management, with the ability to craft strategy and execute operationally. Passionate, creative, and organized, this candidate is a quick learner, relentless problem-solver, and loves collaborating with others to create great content and badass campaigns that drive pipeline and revenue. 

Reporting directly to the head of marketing, the Sr Marketing Manager will work cross functionally with sales, marketing, CS, and product colleagues and contractors to ensure on time, high quality delivery of campaigns and programs. 

Key Responsibilities

Content Marketing

• Develop and manage the website roadmap, in order to grow site traffic and increase site conversion. Manage contractors and choreograph delivery of content requests from a variety of internal teams.
• Collaborate with executives and contractors to on build and execute our GEO and AEO strategy
• Develop and manage our organic social media strategy and content calendar. Ensure consistent publication of posts that drive follower growth and quality audience engagement. 
• Own our email marketing strategy, to drive continuous improvement in email performance across a variety of email campaigns to customers, prospects, and partners. Monitor email deliverability and database hygiene.
• Work with marketing colleagues to deliver integrated marketing campaigns that drive brand awareness, target audience engagement, and quality conversions.
• Analyze website, email, and organic social media performance metrics. Synthesize results into actionable insights that improve site traffic, target audience engagement and early pipeline.
• Collaborate with cross-functional teams to align marketing programs with go-to-market strategies and quarterly goals and objectives.

Marketing Communications

• Craft compelling messaging and content for various channels, including email campaigns, press releases, social media, website, and more.
• Oversee the creation and execution of thought leadership materials, including white papers, blogs, and customer case studies.
• Manage relationships with external agencies and vendors to ensure brand consistency, on-time delivery of campaigns and assets, and high-quality deliverables.

Qualifications

• Education: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• Experience: 7-8 years of professional marketing experience, preferably in the B2B SaaS industry. Supply Chain or related experience is a plus.
• Proven track record in planning and executing successful marketing campaigns across multiple channels.
• Strong knowledge of marketing tools, CRM platforms, and analytics software. Wordpress, Adobe Creative Cloud, SFDC, and Marketo preferred.

Skills & Attributes

• Excellent verbal and written communication skills with a creative flair.
• Strong analytical and problem-solving skills, with the ability to interpret data and make strategic decisions.
• Exceptional interpersonal and soft skills, including the ability to collaborate, build relationships, and influence cross-functional teams.
• Highly organized with excellent time-management abilities to meet deadlines in a fast-paced environment.
• Enthusiastic and self-motivated, with a proactive approach to tackling challenges.

What we offer you

• An exciting opportunity to join a growing marketing team at a fast-paced, continually evolving start-up in a critical industry
• A company that truly embodies the “we’re all in this together” attitude and celebrates successes across the business
• A hybrid working environment with the opportunity to mix working in-office with working from home
• A spacious office right in the heart of the Arboretum, close to many food and shopping options
• Flexible hours, unlimited PTO, and competitive insurance options 

SourceDay is an Equal Opportunity Employer and does not discriminate in employment opportunities on the basis of race, color, religion, sex, gender identity, sexual orientation, national origin, disability, marital status, age, veteran status or disability.